Important Trademarks

Trademark disputes have always interested me. This dispute between a Czech brewery and Budweiser is very interesting (HT: Wall Street Journal). It is also another demonstration of how important and valuable trademark rights can be, especially foreign trademark rights. A product may become incredibly popular in the U.S. and then be ready to get into foreign markets, but it may already be too late. Success is copied. That certainly includes foreign companies copying a product and/or trademark the see become popular in the U.S. It is important to secure those foreign trademark rights early.