Worth the Attempt

The BBC provides a story that Lego was not successful in the EU in its attempt to obtain a trademark for the shape of its toy blocks. This will obviously be a tough decision for Lego, and of course, they plan to appeal the decision. I certainly cannot blame Lego for trying because trademark protection like this is certainly very valuable and worth protecting. That functionality argument they are facing may be tough, but I wish them well. A valuable trademark is well worth the effort of protecting.